So you want to interview a guru in your field.
You know an interview with that person will be good for your business. For your credibility.
The problem is that their normal fee per hour is up there in the stratosphere. You could get a one on one golf lesson with Tiger woods for cheaper.
So how do you get these guys to come on board?
Well, one of the strategies that has enabled me to get interviews with marketing and copywriting leaders like John Carlton, Ted Nicholas and Alex Mendosian is to tell these guys that I wanted to become an affiliate.
Now don’t get me wrong. I didn’t approach these guys blind with this offer. I actually used a PR guy I have to set up the contact.
But what I did was to “sweeten the deal” a little for the experts. One look at my Web site would have told these guys that I could help to promote them. But by enrolling myself as an affiliate in their sales machine, I gave them another reason to give me an interview.
Yes, they were helping me out. But now, in real terms, they were helping themselves out if my database decided to buy what they were offering.
As an affiliate I helped to promote Ted Nicholas’s membership site. For Alex Mendosian I promoted his Tele-Seminar Secrets. And for John Carlton I plugged his Copywriting Secrets line of products.
In each case, they knew that I had a vested interest in their products doing well. If I made money, they made money.
So they helped me out.
I think the best thing for you to do if you want to land a “big fish” is to say to these guys: “I want to sell for you; I want to become a salesman.” Then fill out their affiliate information.
If they don’t have an affiliate site, say, “I really like what you’re doing and I’d like to help promote and sell your products and services.”
Why would they say no to that? The answer is they wouldn’t.
So get out there and offer to plug someone’s product.
You just might find you end up with a highly marketable interview that you can leverage off to promote your business as a result.