Paramount Global has appointed a new leader for its global small business, naming Pamela Kaufman as its president and CEO of global marketplaces, world-wide consumer goods and activities.
The recently designed job stories into Bob Bakish, president and CEO of Paramount. Kaufman — a Nickelodeon veteran who took on the world-wide purchaser items company for the kids’ brand name in 2018 — correctly replaces Raffaele Annecchino, who, according to the studio, has “decided to leave the company” in his role as president and CEO of Paramount Global Networks, Studios and Streaming.
Annecchino was suddenly set on leave past thirty day period, inspite of obtaining a fantastic rapport with Bakish. No even more aspects about his departure were being produced obtainable at the time.
In her expanded role, Kaufman will be accountable for driving the expansion of Paramount’s global small business throughout six continents, like broadcast and cable networks, streaming and studios. Even though Annecchino was dependent in Madrid, Spain, Kaufman will stay in New York — considerably like Bakish was when he was managing worldwide — and travel usually to the studio’s places of work all over the planet.
She will function carefully with Paramount’s global management team, as well as the international content and streaming firm. Kaufman will enable shepherd the ongoing intercontinental rollout of Paramount+ and Pluto Television set. The former SVOD a short while ago launched in the U.K., a critical market for the manufacturer, with a splashy London celebration.
Together with these obligations, Kaufman will manage her present duties overseeing the studio’s buyer products and activities corporation.
Kaufman became president of world wide shopper items and activities for Paramount in Nov. 2021 — a function in which she oversaw around the globe item and company development, internet marketing, franchise setting up, creative strategy, retail income and purchaser insights for all makes in the portfolio.
The govt was responsible for Viacom’s first direct-to-buyer e-commerce site in 2019 — The SpongeBob Shop — and has since led the expansion to further on the web immediate-to-consumer companies for goods tied to CBS and Showtime exhibits, these types of as “Star Trek,” “South Park” and MTV.
Prior to this, Kaufman served as president of customer goods and chief marketing officer for Nickelodeon, where she was responsible for creating some of the brand’s major franchises, ranging from “PAW Patrol” to “SpongeBob SquarePants.”
Just before signing up for Nickelodeon in 1997, Kaufman held positions at Turner Worldwide, Fairness Promoting and Gray Advertising.
Bakish claimed: “Pam has been the strategic force at the rear of escalating and expanding some of the most legendary world franchises and homes in leisure. She is a confirmed and dependable, visionary chief who has remodeled our consumer goods business by driving innovation and running as a international business enterprise. Pam is uniquely experienced to lead our global small business as we develop and diversify our globally footprint and speed up Paramount’s transformation to functioning with a really world technique.”
Bakish additional: “I want to extend my many thanks to Raffaele Annecchino for the crucial part he has played in creating Paramount’s global small business and growing our global footprint. I am grateful for the commitment he has shown throughout his 25 years at Paramount and wish him perfectly in the potential.”
Kaufman stated: “I am honored to get on this function at this sort of a pivotal time for Paramount’s worldwide business enterprise. I know firsthand the world-wide strength of our manufacturer portfolio, and I glance ahead to doing work with Bob and the incredible Intercontinental team as we carry on pursuing our world wide development method, investing in critical partnerships, furthering our force into cell and electronic platforms in new marketplaces, and working as one particular group globally.”