Qualified Prospects – How to Wheel Them In

People are leery of almost everything nowadays. Money is tight. Con artist are lurking everywhere. Especially the Internet, many are hiding behind the colorful design and animation of a website. So, REAL business owners can’t afford to give prospects garbage. Within a matter of seconds prospects must perceive your product or services as having REAL VALUE.

Though giving away skimpy stuff is the easy way out. The key to attracting qualified prospects is providing super high value to them before they decide to move further into your materials, products, or service.

24 hours a day 7 days a week people/ leads are scouring the web for solutions to their problems. They’re typing in keywords in Google, Yahoo, Ask.com, and MSN search engines to see what’s out there that can provide them some answers. Your job as business owner is to provide it.

New business owners struggle sometimes with this concept. Sort of get confused as to what is a solution versus a problem.

For those of you who need help with the solution/ problem equation let me make it really clear for you.

A customer who goes to the hardware store to purchase a 1/4 inch power drill has a problem. They want a 1/4 inch hole. The drill itself isn’t what they are wanting but the solution the drill can provide. Which is give them a 1/4 inch HOLE. Get it now!

As a business owner you must decide what solutions your products or services are providing and create your marketing around that. Always think value. It was once said that if you want to really cream your competition find out what they’re selling your prospects and give that away for FREE.

I agree. What you’re giving away should have enough value it could be sold. And vice versa.

This is a major secret to hot leads and attracting qualified prospects. You have to really pile on the value. So much that a cold lead can’t help but to move forward with you. Becoming a qualified prospect. Someone you could feel comfortable spending your most precious commodity with. TIME.

This is especially important for sales professional. Particularly network marketers. Being perceived already as a scam artist or pyramid scheme crazy your prospects must immediately see value in what you’re offering.

Every MLM company claims to have the best “this or that” so if a prospect can’t instantly differentiate you between the next “sales nut” your done and that’s that.

There are tons of resources out there that can help you with this. Showing you how to attract qualified prospect to you and work with hot leads by providing value. My favorite is “How to build your MLM business: The complete step-by-step guide to Inter-NETwork Marketing” by Gr8 Team Leaders. There’s a whole chapter on this one subject. Devour it. You’ll be glad you did.

By Michael Henderson

Leave a Reply