In the thriving digital landscape of South Korea, we can’t understate the need for a dependable search engine. As an important tool that helps to access information online, the efficiency of a search engine can impact knowledge acquisition and daily productivity. This explains why search engines that South Korean users highly favor provide invaluable insight. But like other tools, it is important to understand how different search engines work.
Why You Understand Different Search Engines
As business brands go overseas as well as enter new marketplaces, it is vital to know that Google isn’t the only search engine you can use. While the search engine is available in many countries, including South Korea, there are local and more preferred search engines. If your Korean brand wants to successfully and easily market to clients in South Korea, you must be conversant with different search engines.
Popular Search Engines in the Country
It is true that Google globally holds a monopoly in many search markets, but the case is different in South Korea. The country commonly uses these search engines, in addition to Google:
- Naver
This is a South Korean version of Google, and it is very popular among users in the country. With 3 in 5 searches taking place through the free Naver keyword research tool, digital marketers in the country use their online marketing strategies. The layout of the platform’s SEPRs looks different from what is often seen in Google. The layout and order differ based on the search query nature. However, the typical SERPs are split into a bigger number of various sections, including adverts, academic publications, news, maps, videos, images, websites, blogs, Café, Knowledge iN, and Encyclopedia. If you completely optimize your site using off-page and on-page Naver SEO techniques, your site can easily appear multiple times in various SERP sections.
- AOL
This is an online service and search engine provider based in the US. It plays an important role in South Korea in sharing the internet landscape and it’s one of the recognizable search engines in the country. Although it is mostly known for its email and ISP services, it as well provides a search engine, which enables South Korean users to search online for images, news, and information.
- Bing
Some South Koreans use Bing to access information, news, or images, and it accounts for around 3% of the search engine market. Compared to Naver, it is small but remains useful if you are looking to increase your odds of getting more South Korean audience.
- Yahoo
Bing’s algorithms power Yahoo. Therefore, optimizing your Korean site for Bing simply means you will get the benefits that Yahoo offers. This search engine might not be as popular as Naver and the rest, but it has been around and it’s not going anywhere anytime soon.
The bottom line is that the dynamic shift in search engines is a clear indication of changing tides in the country’s online space. With Naver taking the lead, you can use the search engine and its features and tools to reach a wider audience in the country.