What It Takes To Build An Influential Personal Brand

Advertising Podcast with Laura Bull

In this episode of the Duct Tape Promoting Podcast, I interview Laura Bull. Laura is a bestselling creator and brand strategist who specializes in reworking people into aggressive and sustainable small business manufacturers. Her most up-to-date reserve is — From Particular person to Empire: A Guideline to Creating an Authentic and Powerful Model.

Crucial Takeaway:

Laura Bull used ten decades with Sony New music Amusement and spearheaded artist progress together with Carrie Underwood, Brad Paisley, and Johnny Funds.

Now she’s supporting entrepreneurs uncover and leverage their authentic and competitive brand names. In this episode, we dive into how to establish a own manufacturer, why she’s doing work to redefine the phrase “influencer”, and how to rework business owners into viable manufacturers.

Queries I talk to Laura Bull:

• [1:40] The branding of the tunes field has transformed considerably — has not it?
• [4:27] What’s one of the wackiest stories from functioning with artists in the new music field that you want to share or who’s somebody that arrived on the scene and did not create like you assumed they must have?
• [6:05] Could you converse about where we’re at these days with private branding and how influencer branding is a very various detail?
• [8:06] What are your feelings on the concept that it isn’t about putting your name on all sorts of things and people today who do a great position with influencer advertising and marketing have a place of view about what they are attempting to attain?
• [11:40] What’s the big difference in your check out of narrative vs . storytelling?
• [13:56] Could you share a tiny about your 5-aspect framework of an influencer — especially if I’m a brand and I want to enhance my influencer, what are the items I have to have to start off wondering about performing first?
• [18:02] Could you unpack your model matrix for us?
• [20:33] The place can men and women discover out much more about you and your perform?

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This episode of the Duct Tape Promoting Podcast is introduced to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio place for company gurus who search for the finest training and inspiration on how to expand a company.